ESM Technologies is excited to announce the formal launch of an educational website for NEM® brand eggshell membrane. In order to build awareness and teach people about the benefits of NEM for joint comfort and flexibility, NEMjointhealth.com was created.
“While the content is not highly technical, it is intended to give people a good understanding of what NEM is, where it comes from, its features, benefits and the basic science supporting it,” says Heather Thompson, marketing manager. The educational website is dedicated to the NEM joint health brand which customers can reference, link to and utilize as additional information on NEM brand eggshell membrane that is used in their joint product formulas.
The ingredient marketing team continues to develop and add relevant content about the ingredient, joint health category, and select finished products. There are also social media pages that coordinate with the website to build audience, further engage with consumers and share content related to NEM. ESM encourages customers to use this website as a resource and education tool.