After almost one year of preparation, Fenchem recently has set up a new office, Fenchem SA, as well as a warehouse in Johannesburg, South Africa. Together with the other three overseas offices in the U.S., Malaysia and Czech Republic, Fenchem has built a global sales network to better serve the local customers.
Fenchem has specialized in the food and nutrition business for almost 20 years, always offering customers continuous high-quality, competitive price and know-how solutions. In recent years, there are more emerging customers from Southeast Asia and Africa apart from major customers in Europe and the U.S. Fenchem emphasizes these potential markets and are making more and more appearance in these regions.
Next June, Fenchem will attend the food show Africa’s big seven, held in Johannesburg, South Africa, bringing the featured products, like hydrocolloids (such as CMC, xanthan gum, carrageenan), sweeteners (aspartame, acesulfame-K) and preservatives (sodium benzoate and patassium sorbate). Also, Fenchem R&D provides tailor-made solutions to each customer, like sweetener premix, hydrocolloids based stabilizers, etc. Due to the characteristics of local markets such as language and politics, Fenchem SA hires local staffs to better serve the local customers and hopes to establish further relationships with local customers to explore the potential markets together.
With the opening of Fenchem SA, Fenchem focuses on the abundant opportunities presented in the Africa food and nutrition market. Fenchem will provide customers not only products of high quality, but also fast delivery service and know-how solutions. Fenchem SA will offer wonderful business experience to the customers and strengthen Fenchem’s market influence in Africa.