OmniActive Health Technologies is marking one year since it launched its award-winning education campaign Lutein for Every Age™ at Expo West/Engredea in 2013. Aimed at natural products industry members, health care professionals and consumers, Lutein For Every Age raises awareness surrounding the importance of early and consistent lutein supplementation for maintaining proper health over a lifetime. During the past year, OmniActive has enlisted a team of key opinion leaders and scientific experts, including Dr. Jeffrey Anshel, president of the Ocular Nutrition Society and Dr. James Stringham, infant neural and ocular development researcher at the University of Georgia, to speak about the cumulative benefits of lutein when taken over a lifetime with leading publications and at key natural products industry trade shows.
“We have accomplished a lot over the past year in terms of raising visibility surrounding lutein and its crucial role in overall health, but for us this is just the beginning,” stated Lynda Doyle, global vice president of marketing at OmniActive Health Technologies. “Lutein for Every Age is a long-term campaign that we hope will help close the dietary and generational gap that exists for lutein intake.”
OmniActive will also launch its new curcumin ingredient CurcuWIN™, a turmeric extract powder standardized to 20 percent curcuminoids in the ratio in which they are naturally found in turmeric. In a well-controlled human clinical trial comparing commercial curcumin products, CurcuWIN increased relative absorption of total curcuminoids 46 times over standard curcumin. OmniActive will also be discussing the latest developments surrounding its core products as well including Lutemax Free Lutein®, Lutemax Lutein Esters®, Lutemax® 2020 Lutein with enhanced levels of Zeaxanthin isomers, OmniXan™ Zeaxanthin, and Capsimax® Capsicum Extract, as well as their unique delivery systems UltraSOL™ Nutrient System Technology and OmniBead™ Beadlet Technology.
To learn more visit OmniActive Health Technologies at Expo West/Engredea booth #515, March 7 to 9 in Anaheim, Calif., or visit omniactives.com.