OmniActive debuts lutein campaign at SSW

OmniActive debuts lutein campaign at SSW

Renowned eye expert James Stringham, Ph.D. has signed on to present Lutein For Every Age during SupplySide Why on Thursday, Nov. 14.

Yet another session has been added to OmniActive Insights—an educational program directed at SupplySide West attendees looking to gain new perspective on a variety of industry topics. Renowned eye expert James Stringham, Ph.D. has signed on to present Lutein For Every Age™ during SupplySide Why on Thursday, Nov. 14 from 12 to 12:10 p.m., on the SupplySide Why Stage located at booth #28073. This, along with other OmniActive sponsored speaking events, further supports the company’s efforts to promote education through the industry. Lutein for Every Age (LFEA) is a long-term education campaign designed to raise awareness about the importance of early and consistent lutein intake to help maintain proper eye health.  

“The benefits of lutein have long been associated with the senior population and therefore have been traditionally included in formulations marketed to the 50+ demographic. However, studies have shown that lutein is the major carotenoid in breast milk and believed to be a cornerstone in developing healthy vision” says Dr. James Stringham. “Since we are now finding that the benefits of lutein are cumulative, it begs the question: What about all the years in between?”

Dr. Stringham will focus on some of the misconceptions surrounding lutein, and how recent, compelling science is providing a platform for advancing market opportunities. Attendees can expect an insightful lecture on:

  • Proactive approaches to maintaining healthy vision over a lifetime
  • The cumulative effects of lutein and its role in the eyes, skin and overall wellness
  • Potential benefits of lutein supplementation as part of a healthful diet for all ages

OmniActive Health Technologies will be exhibiting at SupplySide West booth #27002. For more information on the OmniActive sponsored education sessions or our award-winning ingredients and technologies, contact us at [email protected]

 

 

 

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