Market research and growth strategy firm, Frost & Sullivan, has awarded Rousselot® with the 2013 Global Product Line Strategy Award in the collagen peptides market, for its innovative Peptan® range.
Each year, Frost & Sullivan recognises companies in a variety of markets for demonstrating outstanding performance in areas such as business growth, technical innovation, customer service, and product development.
For the Product Line Strategy Award, a number of unique measurement indicators were taken into account to benchmark Rousselot’s performance against its key competitors. The criteria for the award included breadth of product line; size of addressable customer base; impact on customer value; market share; and extent of applications and markets served.
The competitive analysis revealed that the flexibility of services Rousselot offers its customers is unmatched by its competitors within the collagen peptide industry. Frost & Sullivan awarded the Global Product Line Strategy Award to Rousselot due to the unrivalled product offering, extensive customer support and proven efficacy of its Peptan range.
Peptan are highly digestible and bioactive peptides which provide various functional properties not found in other protein sources. Numerous studies have highlighted the ingredient’s ability to promote healthy bones and joints, while collagen peptides have also been proven to increase muscle regeneration. Clinical research has also shown Peptan’s ability to rejuvenate skin collagen structure and promote younger looking skin. Peptan can be easily and cost-effectively incorporated into a wide range of functional foods, beverages and nutraceutical.
Christopher J. Shanahan, global program manager for food and agriculture, at Frost & Sullivan, said: “As the clear market leaders and innovators within the collagen peptides category, we are proud to present Rousselot with the 2013 Product Line Strategy Award.
“Under its flagship Peptan brand, Rousselot has been very proactive in launching highly-targeted and scientifically-proven products in multiple formats, which cut across applications and meet specific consumer requirements. Combined with its unmatched customer support and unique production capabilities, Rousselot is a standout company among its peers.”
Hans Langereis, vice president global sales and marketing, Rousselot, added: “It is with great pleasure that we accept this prestigious accolade from Frost & Sullivan. Not only does the award recognise the ongoing investments we make in our ingredients portfolio and technical capabilities, it is also an invaluable endorsement of our customer-centric, science-led approach to product development.
“Our extensive technical expertise and cutting-edge research activities enables us to support manufacturers every step of the way in the development of appealing and scientifically-verified products which help consumers live healthier, more active lifestyles.”