Nutrition Business Journal

Club Operators Tailor Nutrition Offerings to Match Demographics

Dedicated distributors emerge to serve the gym and health club channel.

Health and fitness clubs continue to be a growing source of sales for sports nutrition and weight loss manufacturers, but trends are difficult to pin down given the enormous diversity in product-sales approaches taken by independent gym owners.

“It’s all over the map,” said Bill Howland, director of research for the International Health, Racquet & Sportsclub Assn. (IHRSA). “We have members that I could point to that have registered dietitians with formal clinical

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