Nutrition Business Journal

Dedicated Sports Nutrition Companies Share Core Insights

Nutrex, VPX and NOW Foods discuss innovation, competition and crossover.

The hardcore sports nutrition segment continues to generate controversy as well as extraordinarily robust sales growth and strong margins in the specialty health and fitness channel, according to top company managers in that segment. Still shaking off the bans on prohormones and ephedra, some in the industry are concerned that less responsible players are courting new regulatory attacks by naming products after steroids and other drugs. The leading energy drink brand in the health and fitness

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