Nutrition Business Journal

Etailer and Retailer Reflect on Changing Market for Sports Nutrition Products and Nutrition Depot look at what’s selling, and the challenges and opportunities ahead in sports nutrition retailing.

Boise-based Higher Power, which operates, generated $34 million in revenues last year and expected to break $50 million in 2005. “We’re growing so fast we just want to keep it up,” said Ryan DeLuca, CEO. “From what all our suppliers [tell us], we’re the biggest [sports nutrition e-tailer].

DeLuca reckoned that his consumer base is devoted to buying on line for the superior prices and selection. “We’ve always been able to beat GNC on

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