Boise-based Higher Power, which operates Bodybuilding.com, generated $34 million in revenues last year and expected to break $50 million in 2005. “We’re growing so fast we just want to keep it up,” said Ryan DeLuca, CEO. “From what all our suppliers [tell us], we’re the biggest [sports nutrition e-tailer].
DeLuca reckoned that his consumer base is devoted to buying on line for the superior prices and selection. “We’ve always been able to beat GNC on
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