NBJ

Healthy Energy Rounds First; Natural Sports Drinks Up To Bat

Zico CEO foresees billion-dollar coconut water market; Hansen VP says time is near for natural energy to hit mainstream; FRS ready-to-drink bursts onto scene

The Sports & Energy drink market turned in another banner year in 2006. Growth for the combined drink category reached 48 percent, on sales of $8.8 billion.

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