Nutrition Business Journal

Healthy Energy Rounds First; Natural Sports Drinks Up To Bat

Zico CEO foresees billion-dollar coconut water market; Hansen VP says time is near for natural energy to hit mainstream; FRS ready-to-drink bursts onto scene

The Sports & Energy drink market turned in another banner year in 2006. Growth for the combined drink category reached 48 percent, on sales of $8.8 billion.

Whereas in 2000, sports drinks like Gatorade, Powerade and Accelerade (the "ades") , made up 91% of the combined category, today sports drinks contribute only 58% to the total sports & energy drink category, proving the potential for successful launches (Red Bull, Hansen's, Rockstar) in a crowde

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.