Garden of Life's founder Jordan Rubin likes to say that the story behind the creation of the company's ultra successful weight-loss supplement fücoTHIN could be the basis for an adventure novel. The story involves the dedication of a Russian scientist, Zakir Ramazanov, PhD, who traveled the world studying the health benefits of sea vegetables and, from this work, discovered a carotenoid found in edible brown seaweed called fucoxanthin that is said to promote fat burning within a
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