Nutrition Business Journal

Internet a Big Gainer in Sports Nutrition Sales finds power in numbers; MuscleMaster and GotBody expand product ranges, build community spirit and customer trust.

The Internet has emerged as a powerful tool for sales of sports nutrition products. Once catering mainly to bodybuilders and heavy duty fitness enthusiasts in gyms or small specialty stores, today’s sports nutrition companies are reaching out to a wider array of consumers. The Internet in particular offers a ready means of attracting new customers to the field via e-mail offers, ads and search engines.

Community Feeling Helps Generate Fast Growth for

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