NBJ Mid-Year Sports Nutrition & Weight Loss Market Update Full Package
Includes 3 separate chapters providing a full competitive landscape of the SNWL industry, mid-year NBJ data analysis, and updates on merger & acquisition activity within this market.
Chapter 1: NBJ Sports Nutrition & Weight Loss Competitive Landscape
Keeping a pulse on the fast paced changes in the sports nutrition & weight loss market is vital. NBJ helps you stay tuned to the key developments in this space since the beginning of 2011. This mid-year recap provides an update on consumer insights, emerging product trends, and industry issues, dating from the publication of NBJ’s SNWL issue in early 2011.
Chapter 2: NBJ Mid-Year Sports Nutrition & Weight Loss Market Data Update
After a lackluster 2009, during which SNWL sales were non-existent—its worst performance on record, dating back to 1997 when NBJ first began to track the category—the year 2010 marked 9% annual growth, $2 billion in new sales, and $22.7 billion in total sales.
Chapter 3: Sports Nutrition & Weight Loss Market Mergers & Acquisitions Update
In the first half of 2011, sports nutrition has exhibited strong market growth, which has piqued investor interest and invigorated financial activity. The SNWL deal flow has exhibited a large amount of diversity, which displays a level of health for the market. Individual investors, private equity and strategic buyers are all swooping in and buying up both hardcore and mainstream brands.