For companies selling weight-loss supplements in the United States, 2004 was a rollercoaster of a year.
* There was the sharp turn on April 12, 2004, when the FDA’s ban on ephedra swept the last of the formerly top-selling ephedra-based product from store shelves, supplement websites and direct marketers’ sample cases. Most companies selling in the mass market channels had dumped the controversial ingredient at least a year before, while some smaller players stayed in the ephedra bus
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