Sports Nutrition & Performance Ingredients 2016 [Mini Guide]

Sports and performance nutrition has officially moved from muscle head to mainstream. For decades, this category catered mainly to bodybuilders and elite endurance athletes. Now, key ingredients have found favor among active everyday consumers. These next-gen users are seeking out supplements that supply clean fuel, provide a training edge, aid in recovery and help them stay in prime shape as they age.  

Find out how the latest ingredient trends in this category are influencing multiple types of products and inspiring new innovations.


TAGS: General