11 separate data tables tracking U.S. Consumer Sport & Weight Loss Supplement Usage & Spending.
U.S. Consumer Sports Supplement Use 1999 – 2004
U.S. Consumer Weight-Loss Supplement Use 2000 – 2004
In each table, consumer usage is categorized into Performance Athletes, Heavy Consumers, Regular Consumers, Occasional Consumers, Rare Consumers and Non-Users.
Fields for each consumer classification include Population, Percentage of Adult US Population, Dollars Spent per Month, Annual Total Purchases and Percentage of Total Market.
This data provides a useful consumer quantification of Sport Nutrition and Weight Loss sales as tracked by Nutrition Business Journal for those trying to understand the sports nutrition consumer.