Kelsey Blackwell, Senior Food Editor

February 28, 2013

5 Slides

From amusing novelty to health food staple to finished-product ingredient darling, chia has made itself over and over in the last 20 years. It’s easy to see why: The seed has so much potential. It’s one of the few plant-based sources of omega-3s, has ample fiber and offers protein.

When ground, chia virtually disappears into food, unlike flax, which has a similar nutrient profile but a polarizing fishy flavor. Even chia’s unique texture has become a selling point for manufactures. In fact, in 2012, products with chia seeds or chia oil as a primary ingredient increased by 256 percent in the natural channel, according to SPINS.

About the Author(s)

Kelsey Blackwell

Senior Food Editor, Natural Foods Merchandiser

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