Best Body Wash
SoapBox Soaps Body & Soul Wash
Following the company’s do-good model, buying one bottle of this new line—in scrumptious varieties like apple and mandarin—means a year’s worth of vitamins for a child in need.
Expo West Booth 5701
We also love: Do Naturals Just Berry Body Wash; Saint Francis Organics Liquid Body Wash
Best Body Lotion
Earth Science Multi-Therapy Ceramide Healthy Skin Lotion
A fresh new product, this unscented formula blends rich ceramides—lipids that lock in skin’s moisture—with safflower oil, aloe, and algae extract.
Expo West Booth 3411
We also love: Avalon Organics Lavender Hand & Body Lotion (Booth 2536); Napa Organics Restorative Body Lotion
Dr. Sponge Facial Cleansing Sponge
Move over, loofah! This biodegradable scrubber quickly became a shower favorite. Made of vitamin-rich konjac plant fibers, varieties include lycopene, charcoal, aloe, and green tea.
We also love:
Geodeo Natural Deodorant (Booth 3818); Just Neem Neem Tub Tea
Best Kids Body Care
Badger Baby Sunscreen Cream SPF 30
Supernourishing for the mostsensitive skin, this zinc oxide sunscreen is non-nano tested and features organic ingredients, including aloe and chamomile.
Expo West Booth 3814
We also love: Earth Mama Angel Baby Angel Baby Lotion (Booth 4120); TotLogic 2-in-1 Wash and Shampoo (Booth 4230)
Giovanni 2chic Ultra-Moist Shampoo and Conditioner
At less than $10 apiece, these moisture-packed, salon-experience hair care products yield a rich lather and deep conditioning that transform damaged tresses into a soft, shiny mane. An absolute steal!
Expo West Booth 3520
We also love: Auromere Tulsi Neem Ayurvedic Bar Soap (Booth 3614); Naturally Fresh Deodorant Crystal Roll-On (Booth 3818)
Outstanding Classic Product
Natural Factors BioSil Hair Skin Nails
Beauty-from-within products continue to boom, leading to a bevy of launches. Kudos to a company that has been doing it for more than three decades!
Expo West Booth 1636
We also love: Alba Botanica Hawaiian Lip Balm Nourishing Coconut Cream (Booth 2536); Dr. Bronner’s Magic Pure Castile Classic Soap (Booth 3820)
Inspiration separates a good brand from a great one. Alaffia’s use of unique, fair trade African botanicals and continued education initiatives in Togo is a model not just for beauty companies but the entire natural products industry.
Expo West Booth 4014
We also love: Andalou Naturals (Booth 3808)
Acure Moroccan Argan Stem Cell + Argan Oil Shampoo
With a quartet of healthy oils, plus scalp-protecting sunflower lysine, it’s a moisture powerhouse. The entire line also prioritizes organic and fair trade and donates 5 percent to a breast cancer nonprofit.
We also love: Aubrey Blue Camomile Hydrating Shampoo (Booth 3432); Terressentials Pure Earth Hair Wash Organic Lavender Garden
Best Styling Product or Treatment
Mineral Fusion Beauty Balms for Hair
These inventive launches from a mineral-makeup pioneer style, hydrate, and protect hair with leave-in formulas that include murumuru butter, sea kelp, and plant proteins.
Expo West Booth 3316
We also love: Jonathan Awake Color Root Touch Up (Booth 5802); Shea Radiance Revitalizing Hair Oil
Deep Steep Nourishing Volume Conditioner
This perfect plant-based combo, which includes organic corn silk, quinoa protein, kelp, and coconut oil, strengthens, moisturizes, and boosts lackluster locks.
Expo West Booth 3610
We also love: John Masters Organics Green Tea & Calendula Leave-In Conditioning Mist
Best New Product
NeoCell Keratin Hair Volumizer
Beyond moisturizing frazzled or thinning tresses, this works from the inside out with antioxidant vitamin C and bioavailable keratin for hair strength and brightness.
Expo West Booth 1220
We also love:
Healthy HooHoo Feminine Foaming Cleanser (Booth 4129); Pura Botanica Rosé Retreat Botanic Bath Infusion
Most Innovative Ingredient Use
Now Solutions Clarify & Illuminate Age Transformation Cleanser
Aimed at firming and brightening aging skin, this cleanser features Mitostime, a clinically backed form of concentrated brown algae that helps skin take in more oxygen. Other key ingredients: marine collagen and manuka honey.
Expo West Booths 1704, 2767, 3616
We also love:
100% Pure Vitamin A & CoQ10 Wrinkle Smoothing Night Cream; Skin by Ann Webb Rooibos Tea Glycolic Clarifying Toner
Products so fresh they have to be refrigerated, these unique items capitalize on dairy’s skin benefits, from moisturizing fatty acids to brightening lactic acid.
Expo West Booth 5738
We also love: EvanHealy skin care (Booth 5713); Pour le Monde fragrances
Best Hand or Foot Care
This brilliant, four-ingredient natural petroleum jelly alternative moisturizes skin, removes makeup, adds gloss to lips, and so much more.
We also love: J.R. Watkins Rejuvenating Foot Cream (Booth 3832); Natralia Heel Balm (Booth 4002)
Weleda Pomegranate Firming Eye Cream
Weleda Pomegranate Firming Eye Cream
When put to the test, it took a mere four weeks for this refreshing, fragrance-free brightening cream to ease puffiness and reduce wrinkles.
(Expo West Booth 4005)
We also love: Dr. Hauschka Regenerating Eye Cream (Booth 4008); Yes to Grapefruit Dark Circle Correcting Eye Cream (Booth 3212)
Best Sun Care
Goddess Garden Organics Sunny Body Natural Sunscreen
The first nontoxic spray-on of its kind, this 94 percent organic sun- screen shields with minerals and nourishing plant compounds.
Expo West Booth 3805
We also love: Babo Botanicals Clear Zinc Sport Stick SPF 30 (Booth 4234); True Natural Sensitive Skin Broad Spectrum Sunscreen SPF 50 (Booth 4036)
Best Oral Care
Tom’s of Maine Naturally Clean Toothbrush
Made from renewable castor oil plants instead of petroleum, the BPA-free handle is fully recyclable. Plus no icky bristle dyes.
Expo West Booth 3220
We also love: Coldstream Naturals Purely Peppermint Organic Mouthwash; Kiss My Face Whitening Toothpaste (Booth 3305)
Best Beauty Supplement
Twinlab Skin Within
A one-a-day beauty solution, each pill packs 4 mg astaxanthin to reduce fine lines, moisturize skin, and improve skin’s elasticity, plus antioxidant coQ10 to fend off skin-harming free radicals.
Expo West Booths 1410, 1514
We also love: Reserveage Organics Collagen Hydra Protect with Ceramides (Booth 1742); Swisse Ultiboost Hair Skin Nails (Booth 1452)
Best Facial Moisturizer
Desert Essence Age Reversal Rejuvenating Face Serum
In just four weeks, this potent moisturizer’s key ingredient, Derm SRC (a bamboo silica, pea extract, and glucosamine combo), reduced wrinkles by up to 56 percent.
Expo West Booth 3936
We also love: Aura Cacia Organic Facial Oil Serum (Booth 3734); Everclen Face Cream (Booth 1716)
Best Facial Cleanser
MyChelle Fruit Enzyme Cleanser
This gentle formula offers cleansing alpha-hydroxy acids, antibacterial prebiotics, soothing turmeric, and cell-sloughing fruit enzymes.
Expo West Booth 3226
We also love: Aubrey Clarifying Therapy Cleanser (Booth 3432); Juice Beauty Cleansing Milk
Best Face Makeup
Andalou Naturals All-in-One Beauty Balm Sheer Tint with SPF 30
Proving you really can have it all in a natural product, minerals provide a peachy-perfect tint and SPF 30 protection, while fruit stem cells offer antiaging benefits.
Expo West Booth 3808
We also love: Ecco Bella FlowerColor Coverup (Booth 3716); ZuZu Luxe Dual Powder Foundation (Booth 3826)
Best Nail Product
Scotch Naturals Nail Polish
Completely odorless (yes, really), free of nasty chemicals, glides on like a salon mani, and boasts sassy colors like chartreuse, coral, and mustard.
Expo West Booth 5806
We also love: Derma E Skin, Hair and Nail Oil (Booth 3234); MegaFood Skin, Nails & Hair (Booth 1216)
Heaven’s Alchemy Exquisite Perfumes
Beautifully packaged and made with superb plant-based ingredients, each worth-every-penny scent is named after its global inspiration: Milan, Dubai, Dublin, and more.
We also love: Golden Path Alchemy Renew Serum; Suki Renewal Bio-Resurfacing Facial Peel (Booth 4703)
Best Eye Makeup
DeVita Absolute SoftLines
This easy-to-apply liner glides on effortlessly thanks to carnauba and candelilla wax and jojoba oil; minerals lend a sultry hue.
Expo West Booth 4712
We also love: Honeybee Gardens Rock the Smokey Eye Shadow Palette (Booth 4019); Lavera Beautiful Mineral Eye Shadow (Booth 4036)
Best Lip Product
Red Apple Lipstick
We pucker up for these fiery hues made with a luscious base of natural moisturizers, such as jojoba and shea butter, and vibrant mineral colorants.
We also love: Afterglow Cosmetics Organic Infused Lip Soothers; Ecco Bella FlowerColor Lipsticks (Booth 3716)
Rooted Beauty Lip Butter
Along with its incredible Woman2Woman mission that helps women escape poverty and trafficking, this company's lip treatments come in a 100 percent post-consumer paper container that composts in just two weeks.
We also love: Seventh Generation (Booth 3632)
Best Facial Mask or Treatment
Botanique by Himalaya Neem & Turmeric Face Wash
Beyond gentle cleansing, this award winning favorite is designed to even out skin, minimize pore size and clear away impurities with a fresh luxurious soft soap-free lather. This time-tested combination of Neem and Turmeric purifies and resurfaces your skin leaving it clean, pure, silky-smooth and radiant.We also love:We also love:
EvanHealy French Rose Clay; Larenim Mineral Roll Me Away Peel