Design Essentials Natural Curl Enhancing Mousse
Not only are more mass-market brands looking to get a piece of natural personal care, but salon and spa brands are, too. Salon hair care company Design Essentials is doing it right, offering a natural alternative for textured/ethnic hair and now working on its USDA Organic line. Stay tuned.
True Moringa Pure Moringa Oil Unscented
Purity still reigns supreme when it comes to natural beauty products, making this one-ingredient Natural Products Expo East Harvest Fest discovery a welcome surprise for anyone looking for the latest options out there. Made from the pure oil of the moringa plant--native to Africa and Asia--its cold-pressed process ensures the product has captured much of the plants vitamins (A, C and E) and fatty acids. And, its streamlined packaging is nearly as appealing as its simple formula.
GreenPlicity Cocoa Citrus Body Lotion
This new line of personal care products is made for children but is just as enjoyable and beneficial for adults, based on a fundamental value that we all can relate to: that what you put on the body should be high-quality enough to put in your body. Each product, including this nourishing body lotion bar (just rub it over your body after a bath or shower) is made from food-grade ingredients.
Pura Botanica Botanic Bath Infusion
This company has taken an old concept that never gets old (I mean, who can resist a nice, relaxing bath after three days on the show floor ... or ever?) and tweaked it to make it even more appealing. The new and pristinely packaged product from the apothecary-reminiscent brand Pura Botanica combines mineral sea salts, essential oils, and herbs and flowers in a bath infusion that won't leave behind salt residue thanks to the lovely little sack meant for one-time use.
#MPWR Zip Zap Gone
Keeping with the hot trend of marketing personal care to demographics beyond moms and babies, this line tackles a hard-to-please but critical-to-reach tween and teen market. Apparent from its name, the company is focused on using social media to reach these important decision makers. And beyond its branding success, we have to give kudos to a company that spent five years formulating a line of four products to ensure that each could boast the USDA Organic label. Feeling empowered, for sure.
Man by MIG Beard Aftershave Face Oil
From the brand MIG Soap & Body Co., these male-focused products instantly caught my attention with their fresh, mountain-inspired branding (the rest of the MIG are delightfully androgynous, too). The ingredients are natural and pure--think almond and coconut oil, along with colloidal oats and purifying clays. Plus, the do-good company donates 10 percent of proceeds to ending human trafficking.
PRZMan East Rider Shave Lube
Duuuuddeee, where's my shave lube? We found one from this next-gen men's personal care company that totally nails fun, masculine branding and natural formulations. Just one product we love from the company, the shave "lube" blends organic white tea, green tea and vitamins for a clean shave that the company describes as safe for all "MANkind." All products are free from artificial fragrances and colors, and we think could easily be Certified Man.
Evolution Salt Co. body lotions
The longtime supplier of Himalayan sea salts decided it was time to launch its own line of culinary and beauty products that leverage the benefits of a mineral-rich treasure. These lotions are one component of a small but complete bath and body line filled with products that help to moisturize, exfoliate and keep the oxygen flowing.
Buff Her House of Exfoliation body scrubs
This small, brand spankin' new line quickly became the talk of Expo East among beauty buffs, and it's no wonder why: DIY appeal (just add some of the exfoliant to your fave face wash for a one-two punch) combined with the company's arsenal of luscious foodie flavors like Strawberry Parfait, Sweet Potato Pie, Apple Granola, and Rice & Beans are crave worthy and so on trend.