NBJ

Retail vs. Direct Channels Analysis: Supplement and Total Nutrition Industry Sales: NBJ Data Chart 129

Total U.S. nutrition industry sales and supplement sales through Retail and Direct channels for 1997-2011, with forecasts for 2012e-2020e. 



 

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This data chart analyzes total U.S. nutrition industry sales and supplement sales through Retail and Direct channels for 1997-2011, with forecasts for 2012e-2020e. The retail channel sales consist of Natural & Specialty Retail and Mass Market Retail. Direct channel sales consist of Mail Order/DRTV/DR Radio, Multilevel Marketing, Internet and Practitioner channel sales.

First table presents sales of supplements through Retail vs. Direct channels.

Second table presents total Retail vs. Total Direct Channel nutrition industry sales.

Third table presents Mass Market Retail vs. Natural & Specialty Retail Channel nutrition industry sales.

Fourth table presents Mass Market Retail vs. Natural & Specialty Retail vs. Total Direct Channel nutrition industry sales.

 

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