Seaweed Bath Co., a find from back in 2011 when it was new to natural retail, brought a whole new look at Expo West this year with a rebrand meant to evoke beachy nostalgia. Mission accomplished!
Seaweed continues to be a top natural beauty ingredient thanks to its plethora of nourishing nutrients. The entire line incorporates it effectively; we are particularly fond of the detox products, which bring the function and luxury of a spa experience right into your bathroom. The detox bath stars bladderwrack seaweed, hand-harvested from the coast of Maine. It is rich in amino acids, which help combat dry, flaky skin; fucoidan, a potent natural anti-inflammatory; and detoxifying potassium and iodine.