Derma e Scalp Relief Shampoo
It’s tempting for successful brands to expand into all product categories—but Derma e knows better. Instead, the company strategically adds products in areas where it has the right to win. For example, rather than launching an entire hair care line, the brand recently released its Scalp Relief Shampoo and conditioner to cleanse, de-flake, soothe and nourish. Free from sulfates, the blend is packed with scalp nourishing ingredients, including tea tree leaf oil, chamomile and white willow bark—plus salicylic acid to zap flakes and build up.
Dr. Bronner’s Magic Soaps Toothpaste
Authenticity is common nomenclature in the natural products world. But what does it really mean? You don’t have to look much further than this industry leader's corporate “All One Report” and rebrand—which the company refers to as “old and improved”—that captures all of the character and values that make this legacy brand an annual best-in-show.
The company also launched its All-One Toothpaste that has an impressive resume: fluoride free, vegan, made with 70 percent organic ingredients, plus non-GMO and NSF Certified. The formulas use mild abrasives organic coconut oil and coconut flour, and come in flavors including Peppermint, Cinnamon and Anise.
All Good Lemongrass Body Lotion
The new face of sunscreen and lip balm brand Elemental Herbs, All Good delivers products that are exactly what they claim to be: made with all good ingredients. Beyond its non-nano mineral sunscreen products and UV-protective chapsticks, the company now offers healing balms, essential-oil-scented coconut oils for the body and super clean lotions. Most impressive are the lotions’ use of a cutting-edge natural preservative leuconostoc/radish root ferment filtrate.
Thrive Shave Oil
Finally, natural personal care for men has hit its stride—and there’s no better brand to prove the category’s potential than Thrive. Spotted at Expo West and less than a year old, the company has it all: Simple branding that hints at masculinity rather than screams it; a strong mission and story (it supports local farmers and entrepreneurs in Costa Rica); and a focus on ingredient quality and performance—not only does it formulate with unique Costa Rican botanicals but it also grows them in restorative gardens that help to support local biodiversity. Something tells us this brand is bound to thrive.
CocoKind Organic Skin Butter
This new-to-Expo West company knows how to be kind to your skin and body with a totally pure, four-ingredients-max line made with organic virgin coconut oil. Its mission is based on being “pure, nutritious and meaningful.” Not to mention each product is USDA Organic—a seal that always impresses us when it appears on a personal care product. This luscious body butter contains organic virgin coconut oil, organic shea butter, organic beeswax and organic lavender oil.
Seaweed Bath Company Detox
Seaweed Bath Co., a find from back in 2011 when it was new to natural retail, brought a whole new look at Expo West this year with a rebrand meant to evoke beachy nostalgia. Mission accomplished!
Seaweed continues to be a top natural beauty ingredient thanks to its plethora of nourishing nutrients. The entire line incorporates it effectively; we are particularly fond of the detox products, which bring the function and luxury of a spa experience right into your bathroom. The detox bath stars bladderwrack seaweed, hand-harvested from the coast of Maine. It is rich in amino acids, which help combat dry, flaky skin; fucoidan, a potent natural anti-inflammatory; and detoxifying potassium and iodine.
Earth Science Active Age Defense i Cream
This anti-aging launch from a well-known natural beauty brand features plant-based oils, extracts and vitamins known for their skin-supportive prowess. The eye cream stands out with its anti-aging beta carotene—an antioxidant that lends carrots their bright red-orange color and in skin care helps to fight free radicals and combat wrinkles and sagging.
Burt’s Bees Renewal Firming Day Lotion
Another legacy brand bringing it to the natural anti-aging category, Burt’s Bees’ newest line of age-gracefully remedies includes this restorative, oil-based blend that also provides UV protection thanks to zinc oxide and titanium dioxide. Its Hibiscus and Apple Rejuvenating Complex is aimed at plumping and tightening aging skin, while fending off daily environmental stressors.
EO Transformative Night Serum with Tsubaki and Rose
Natural beauty brand EO has long been known for its bath and body products, hand soaps and sanitizers. But Expo West marked somewhat of a transformation for the company, proving it’s ready to take its beauty offerings to the next level. Founder Susan Griffin-Black shared her excitement about experimenting with high-performance botanicals to deliver the company’s new, transformative Ageless Skin Care Line with grace and beauty.
A higher price point with sophisticated packaging, this product features tsubaki oil—a source of rare antiaging omega-9 fatty acid that is used to reduce fine lines and wrinkles and improve skin texture and hydration.