Best Moisturizer (Skin)
Pure Plant Spa Lavender + Tangerine Extra Rich Shea Butter Moisture Cream
Each ingredient—sunflower seed extract, shea butter, plant-derived preservatives and more—meets safety standards and creates one of the most moisturizing, decadent natural body lotions we’ve tried.
We also love: Gabriel Cosmetics White Seaweed Healing Hand & Body Lotion
Best Sun Care
Non-GMO Project Verified and ranked among the best sunscreens by the Environmental Working Group, these sticks and lotion contain full-spectrum, non-nano zinc oxide and nourish with organic sunflower oil, cocoa butter and beeswax.
We also love: Goddess Garden Organics Sunny Body SPF30
Best Hand or Foot Care
theCream Moisturizing Age Repair Hand Cream
The secret in this ultrahydrating hand cream: New Zealand cow colostrum. Used to repair skin cells and tissues, it joins forces with healing ingredients such as aloe, bentonite clay and hemp oil.
We also love: J.R. Watkins Foot Repair Salve
Best Eye Cream
Suki Ultra-Protect Eye Balm–Night
A thick, dense and ultranourishing balm is the next innovation for preventing crow’s feet, puffiness and more. Made from a beeswax base with a proprietary carrot concentrate to soothe eyes before bedtime.
We also love: Aubrey Lumessence Eye Crème
Best Moisturizer (Face)
Andalou Naturals 1000 Roses Beautiful Day Cream
This replenishing day cream features alpine rose stem cells to moisturize and boost skin cell regeneration; more flower power comes from rose water and rose essential oils. Non-GMO Project Verified, too.
We also love: DeVita Natural Skin Care Solar Protective Moisturizer SPF 30+
Clairvoyant Beauty French Clay Cleanser with DMAE
While most clay-based products come as a mask, this unique cleanser uses liquefied French pink and green clays to draw out skin impurities, plus DMAE to give it antiaging prowess.
We also love: Everclen Facial Cleanser
Best Mask or Treatment
Elemental Herbology Cell Food
Well-nourished skin cells equal a happy, vibrant complexion—and this powerhouse luxury serum offers a full meal. We’ll take our antiaging coQ10 with a side of skin-softening olive squalane and patented bioactives, please and thank you.
We also love: MyChelle Incredible Pumpkin Peel
Best Face Makeup
Mineral Fusion Blush
Blushing never felt so sweet. This mineral-based makeup provides a rosy-cheeked glow while nourishing skin with pomegranate, white and red teas, sea kelp, and vitamins C and E.
We also love: Juice Beauty Stem Cellular CC Cream
Best Eye Makeup
Jane Iredale PureLash Lengthening Mascara
Trash your petrochemical-based mascara for this blend of B vitamins, seaweed lipids and wheat protein to lengthen and strengthen lashes. Clean minerals lend a chemical-free, jet-black color.
We also love: 100% Pure Fruit Pigmented Eye Shadow
Best Lip Product
Eco Lips One World Lip Balm
Support the planet and get a smooth, hydrated kisser? We’re in! These balms are fair trade and USDA Organic certified, tapping international botanicals such as argan and tamanu oils. We’re fans of the exotic flavors, like orange spice.
We also love: Terry Naturally Herpetino Soothing Lip Cream
Best Hair Styling or Treatment
Balanced Guru Razzle Dazzle Oil
Eye-catching packaging got our attention; USDA Organic ingredients hooked us for good. This product features a range of restorative oils that infuse hair and scalp with healthy moisture and a refreshing scent, sans greasiness. A little goes a long way.
We also love: MopTop Curly Custard
Alaffia Neem & Shea Recovery Conditioner
Soothe an irritated, flaky scalp while mending damaged tresses with a plant-based blend of moisturizing shea and antimicrobial neem. Plus you support fair-trade and empowerment initiatives in West Africa, all for less than $10 for an 8-ounce bottle.
We also love: Amazonia Preciosa Brazil Nut Nutritive Hair Mask
Desert Essence Organics Fragrance Free Shampoo
A moisturizing and revitalizing blend for people sensitive to scents, this shampoo employs a base of certified organic aloe and green tea, plus infusions of yucca, sea kelp and comfrey.
We also love: Little Twig Calming Lavender Shampoo
EO Everyone Soap Citrus and Mint
Excellent for anyone and every occasion (camping, relaxing soak, predate ritual), this plant-based soap serves as shampoo, body wash or bubble bath, with a refreshing scent from essential oils. Bonus: 32 ounces costs a mere $11.
We also love: Nature’s Gate Açai Lotion
Since launching its basic bar soaps, SoapBox has impressed us with its give-back commitment: For each item sold, soap, water or vitamins go to a child in need. New body washes and liquid soaps provide more ways to support the cause.
We also love: Pura Botanica Botanic Bath Infusion Bath Salts
Best Oral Care
Now Solutions Xyliwhite Neem & Tea Tree Mouthwash
Free from common offenders like fluoride, sodium lauryl sulfate and parabens, this freshening mix uses xylitol to cleanse the mouth and balance pH; antimicrobial neem and tea tree oil lend additional oral support.
We also love: Himalaya Neem and Pomegranate Toothpaste
Best Nail Product
Natural Factors BioSil Beauty Bones Joints
Strong, healthy nails start from within. Keep this dropper at your desk or on your nightstand to add an unflavored, nail-supportive boost of silicon and choline to water, juice or tea. Now you’re ready for your mani.
We also love: La Fresh Eco-Beauty Nail Polish Remover Acetone-Free Pads
Congrats to a natural beauty pioneer going strong for more than 30 years! One of the first natural brands on shelves with its Vitamin E Crème, Derma e continues to innovate and deliver a range of safe, effective skin care results.
We also love: Dr. Bronner’s Magic Soaps
Outstanding Classic Product
Dr. Hauschka Cleansing Cream
Launched in 1968 as one of this company’s first products, the soothing, gentle cleanser with exfoliating sweet almond seed meal and calming calendula remains a reliable go-to.
We also love: Hugo Naturals Fizzy Bath Bombs
Primal Pit Paste
This innovative brand knows “food tribe” movements aren’t just about food. Made with coconut oil, raw shea butter and nonaluminum baking soda, the deodorant appeals to paleo shoppers and those on the hunt for personal care products clean enough to eat.
We also love: #MPWR Totally Organic Skincare
Best New Product
MyChelle Wrinkle Spot Treatment
This convenient product contains clinically backed peptides Argireline and Leuphasyl; one quick swipe effectively targets wrinkles.
We also love: Boku Immune Body Massage Candle
Best Beauty Supplement
NeoCell Biotin Bursts
A new way to get a beautifying B vitamin, these chews draw on antioxidant-rich açai berry to provide a delicious B-oost.
We also love: Twinlab Daily One Age-Defense Telomere Multi
Alteya Organics Bio Damascena Nourishing Face Serum
If there’s a reason to pay more, it’s quality. One of the few facial skin care products to earn the USDA Organic seal, this ingredient blend creates a rich, pamper-you serum.
We also love: Evanhealy Pomegranate Repair Serum
Best Kids' Body Care
Weleda White Mallow Body Lotion
This mom-approved brand’s latest product for babies soothes sensitive skin with a formulation that earned the National Eczema Association Seal of Acceptance, thanks to gentle ingredients (95 percent organic).
We also love: Goddess Garden Organics Sunny Kids Sport Spray Natural Sunscreen
Best Men's Product
Youtheory Men's Collagen
Beauty ingredient collagen is gaining momentum as an antiaging superstar—and not just for women. Good for everything from joint and bone support to skin health, this product gives beauty-from-within manly appeal.
We also love: Earth Science Naturals 145 Quick Fix Calming Mist
Best Body Wash
PRZMAN Surface Warfare Shampoo & Body Wash
Another on-trend men’s product to hit the scene, this two-in-one pick combines willow bark, rosemary, chamomile and green tea to clean and invigorate hair and body.
We also love: Nubian Heritage Honey & Black Seed Body Wash