Anlit launches kids' Omega-3 Focus at Vitafoods

Anlit launches kids' Omega-3 Focus at Vitafoods

Innovative new omega-3 supplement for children is designed to taste great while addressing their insufficient consumption of omega-3s.

Anlit Ltd., Israel, launches Omega-3 Focus, a high-EPA supplement for children, in Geneva at the Finished Products Europe exhibition, co-located with Vitafoods, May 6 to 8, booth no. 10030. This new, innovative, omega-3 supplement for children is designed specifically to taste great while addressing their insufficient consumption of omega-3.

Mrs. Sigal Tepper, scientific director of Anlit, will conduct a seminar titled “Putting it into Practice – Omega 3 in kids Nutrition” at Vitafoods on Thursday, 8th of May, 10:30 a.m., at the Exhibitor Presentation Theatre. Stressing the importance of omega-3 consumption for children, Tepper will cover practical aspects of the latest child-related omega-3 research.

EPA and DHA (eicosapentaenoic acid and docosahexaenoic acid) omega-3 fatty acids are well known for their importance to the development, function and health of the brain and nervous system. Interventional studies and meta-analyses substantiate the benefits of high-EPA omega-3 for children’s brains, improving reading, spelling and behavior. Moreover, numerous studies published in the last decade demonstrate a correlation between low blood levels of EPA and DHA in children and various neurodevelopmental disorders, such as ADHD.

The consumption of fish—the main source of omega 3s—is declining among children, and the texture, taste and smell of omega-3 oil is often highly challenging.

Anlit’s Kidi Bites Technology overcomes challenges of unpleasant flavor and aroma, providing a tasty and healthy solution for kids. Anlit makes products targeting children’s taste and texture preferences, while providing essential health benefits. The delicious matrix, with a chocolate-like texture, overcomes children’s reluctance to taking nutritional supplements.

“Anlit is committed to providing healthy-yet-tasty supplement solutions, in a child-friendly format, to support optimal child growth,” says Shai Karlinski, vice president of sales and marketing for Anlit. “Kids are more sensitive than adults to the appearance and texture of food and supplements. While adults can rationalize the necessity of taking supplements that might be unappealing in appearance, taste or texture, children are not bound by such considerations—they like flavorsome products that are smooth, soft and easy to chew.”

A new High EPA supplement in Anlit’s unique Kidi Bites form provides children with a delicious way of including a significant amount of essential omega-3 fatty acids in their daily diet.

Anlit’s High EPA supplement for children contains:

  • Delicious, fun, fish-shaped serving
  • No preservatives and no artificial coloring
  • Trans fat-free
  • Units packed safely in individually sealed blister packs
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