Bioriginal Launches Chewable Flavored Softgels At VitaFoods

Bioriginal, stand 225, Vitafoods, Geneva, 6 – 8 May 2008.

Complete essential fatty acid (EFA) solutions provider, Bioriginal, is putting fun and flavour into EFAs at this year’s Vitafoods exhibition, with an innovative new range of chewable flavoured softgels. Having already generated considerable interest in the U.S., the company is now introducing the chewable format into the European market. Available in fruity flavours, its unique soft gelatin shell and smaller softgel size make the product easy to chew and great for kids and older generations alike. Each product offers specific health benefits, including heart, skin, brain and eye health.

Research has shown that consumers would be more willing to purchase supplements if they were available in a chewable form. Responding to this demand, Bioriginal’s chewable softgels provide a tasty, appealing alternative to conventional formats, while offering consumers the convenience and health benefits they desire.

Bioriginal’s chewable softgels contain EFA oils from the highest quality fish and plant sources available, guaranteeing purity and potency in every batch. The new chewable line offers specific, targeted benefits for skin health (GLA), heart health (ALA) and brain health (DHA).

According to recent statistics, consumption of condition-specific supplements has more than doubled in the past seven years.

As a leading complete EFA solutions provider, Bioriginal offers a global supply of EFA oils in a wide range of delivery forms that can be custom-made to specification. Experts from the company are on stand at Vitafoods to discuss Bioriginal’s innovative EFA products.
For further information please contact: Bioriginal Europe/Asia, Bosland 40,
3258 AC Den Bommel, the Netherlands. Tel: +31 (0) 187 618020
Fax: +31 (0) 187 618040 Email: [email protected] Or visit:

For further press information please contact: Johan Kamphuis

NMI’s 2006 Health and Wellness Trends Report

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