Let’s face it – most aging men need help, especially in the bedroom. Given the expense and side effects of pharmaceuticals, natural alternatives for sexual health have long been a promising market. NBJ estimates the market will grow to $905 million by 2020. We spoke with Suzanne McNeary, president and cofounder of NutraGenesis, and Amandine Moco De Sa, business manager for the nutrition and health market at Naturex.
Fi: What is the outlook for the Men’s Health sector in the near future?
SM: By the year 2015 people aged 50 and older will represent 45 percent of the U.S. population. In fact, an American turns 50 every 7 seconds – 12,500 people every day. And baby boomers outspend other generations by an estimated $400 billion on consumer goods and services.
AMDS: Sexual health is a major market in this category. Euromonitor International estimates the U.S. sexual health market at $85.7 million in 2012, making it the second biggest following Russia.
Fi: Do you see India playing a big part in this market in the future?
SM: Absolutely. With the rich history of Ayurvedic medicine and all of the beneficial Ayurvedic botanicals with their adaptogenic and anti-aging properties, I believe the industry will be looking to India more and more for new nutraceutical discoveries.
Fi: Given the popularity of pharmaceuticals for ED, is there untapped potential here for more Ayurvedics?
SM: Ayurvedics have been used for thousands of years for both men and women’s sexual health. Ashwagandha, from which Sensoril is derived, is a classic for men’s sexual health. In Ayurvedic medicine it is used for enhancing vigor and sexual stamina. Then there is amla, also known as Indian Gooseberry. We sell a multi-patented, clinically tested amla called Capros. Amla is an adaptogen and its name in Sanskrit means “the sustainer.” Shilajit is used in Ayurvedic medicine to enhance virility, and as per traditional Ayurvedic practice it is used in combination with Ashwagandha specifically for this purpose.
We combine Ashwagandha and Cissus bioactives in a proprietary blend in ZTEN, which provides resistance to stress to optimize healthy sexual function, helps promote healthy weight management through triple-action dietary fat and starch blocking, increases energy, enhances cognitive function and vitality, and promotes metabolic wellness through support of cardiovascular health and blood sugar balance.
Fi: How do you see public awareness in North America about maca?
AMDS: Work conducted by Naturex over the past 15 years has helped to transform maca from an unknown herbal product to a well-established herbal product in the US and other countries.
Also, maca’s success has brought greater prosperity to the people of the Ninacaca region in the central Peruvian Highlands, where we source our maca.
Fi: Any new, exciting science here?
SM: Definitely! Sensoril, NutraGenesis’s flagship ingredient, is clinically shown to reduce stress, decrease cortisol, increase DHEA, reduce fatigue, enhance mental focus and promote heart health and blood-sugar balance.
AMDS: Maca’s reputation for enhancing strength, libido, and fertility was already well established in Peru 500 years ago. Naturex has been the first to isolate, identify, and patent two groups of new bioactive compounds from maca, known as macamides and macaenes. In experiments with animals, sexual activity increased significantly as the quantities of macamides and macaenes in the diet increased. A pilot study has confirmed maca’s effect on the enhancement of sexual desire in humans.
LongJax is scientifically proven to increase testosterone naturally. It contains no synthetic testosterone or steroids which often have negative side effects. Longjax is a proven energy builder and supports bodybuilding.
City of Industry, California
Zinc Arginine Chelate
Albion offers a highly bioavailable form of zinc and arginine, both of which are known to help in the functioning of the male reproductive organ. Arginine is an amino acid needed for healing and immune function.
Bioenergy Life Science, Inc.
A randomized, placebo controlled trial of baby boomers complaining of persistent fatigue, showed that Bioenergy Ribose reinvigorated them, gave them new energy and greater exercise tolerance. Subjects were given 3-gram doses twice per day of either Bioenergy Ribose or dextrose. The Bioenergy Ribose-supplemented group improved in three major measures of fitness and exercise tolerance, key to overcoming fatigue.
Biotropics Malaysia Berhad
Physta, Patented Freeze-Dried Standardized Tongkat Ali Root Extract
PHYSTA is clinically shown to significantly improve sperm profiles, libido and sexual performance, satisfaction and physical functioning in men. Physta uses a patented water-extraction and freeze-drying technology developed in collaboration with the Massachusetts Institute of Technology (MIT) to deliver the purest and efficacious form of tongkat ali.
Flavex Naturextrakte GmbH
Pomegranate Seed CO2-Extract
Diets rich in phytosterols are known to protect against breast, prostate and colon cancers as well as cardiovascular diseases and osteoporosis. Punicic acid is a phytosterol in the pomegranate seed CO2-extract. It inhibits other estrogens from binding with receptor sites in a manner similar to the anticancer drug tamoxifen.
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Testofen is a natural solution for promoting a man’s healthy free-testosterone levels, increasing libido and lean muscle mass. A proprietary extract of fenugreek, Testofen
is standardized for a mix of saponins called fenuside. Backed by human clinical studies, Testofen is shown to have aphrodisiac, anabolic and androgenic properties.
InterHealth Nutraceuticals, Inc.
Peer-reviewed published clinical research demonstrates that ZMA supports healthy testosterone levels as well as muscle strength and muscle power. Not just for body builders and athletes, ZMA is a great addition to any men’s health product aimed at maintaining healthy well-being.
Maypro Industries, LLC.
A proprietary herbal blend for male sexual health that enhances nitric oxide release and provides better control over secretory activity, decreased anxiety and an increased sense of well being. Clinically shown to improve premature ejaculation by 64 percent, in addition to enhancing measures related to erectile function and sexual satisfaction.
OmniActive Health Technologies