Nutrition Business Journal
Consumers echo industry debate on defining whole-food supplements

Consumers echo industry debate on defining whole-food supplements

Highlighting NBJ’s research into the whole-food supplement market & consumer perceptions thereof.

A Google search for the term “whole-food supplement” turns up advertisers Simple Truth, Juice Plus+ and GNC, and organic results Standard Process and MegaFood. Rockwell Nutrition, the third company on the page, further qualifies its offering using the term “food concentrates.” Changing the search to “food-based supplement” brings up the Google Store entries for several Rainbow Light products.


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