Nutrition Business Journal
Curcumin spices up supplement industry

Curcumin spices up supplement industry

Despite bioavailability issues, this herbal anti-inflammatory could become the glucosamine killer.

Curcumin is red hot. More accurately, it’s yellow hot. This phenol that lends the Indian herb turmeric its bold school-bus color also has myriad research-backed health benefits when taken as a supplement, and consumers are increasingly turning to it for help with chronic pain, joint support, cognitive function and more. NBJ estimates that U.S. consumer sales of curcumin- and turmeric-based supplements hit $80 million in 2011. And according to SPINS, which tracks turmeri

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