Nutrition Business Journal

The detox paradox

Pills are out, drinks are in, but what really works?

In the still-niche but hugely promising category of “detox” or “cleanse” products, six words can be used to sum up the current market trend:

Pills are out. Liquids are in.

U.S. consumers spent about $200 million on bottled cleanses in 2015, according to Consumer Reports, as big hitters like Coca-Cola and Hain Celestial expanded their juice cleanse lines BluePrint and Suja while smaller players lik

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