Natural Foods Merchandiser

From "Behind The Label: A Guide For Retailers," A Supplement to Natural Foods Merchandiser

Do The Numbers

Children who eat conventional fruits and vegetables have pesticide residue levels nine times higher on average than those who eat organic foods.

Source: University of Washington



Top 5 Selling Supplements

Total U.S. Supermarkets+Drug Stores+Mass Merchandisers except Wal-Mart for 52 weeks ending Jan. 5, 2003

Dollar Sales

Glucosamine & Chondroitin

$273,700

Co-Enzymes & Q10 Co-Enzymes

$36,900

Fish Oil/Fatty Acids

$25,100

Amino Acids

$20,900

Melatonin

$17,500

Top 5 Selling Herbal Supplements

Total U.S. Supermarkets+Drug Stores+Mass Merchandisers except Wal-Mart for 52 weeks ending Jan. 5, 2003

Dollar Sales

Garlic

$34,500

Ginkgo Biloba

$33,000

Echinacea

$32,400

Soy

$28,200

Saw Palmetto

$23,100

Source: Information Resources Inc.

Between 1985 and 2001, households in which the principal shopper is male almost doubled from 13 percent to 24 percent.

Mediamark Research's Survey of the American Consumer



More than 40 million households—39 percent of the population—use organic products, accounting for $6.9 billion in U.S. organic food and beverage sales in 2002. Thirty-seven percent of organic users consumes organics more than once per day.

Source: The Natural Marketing Institute/SPINS

The Vegetarian Resource Group estimates that as many as 5.7 million American adults are vegetarian and about 2.4 million are vegan. The western United States has the highest percentage of vegetarians at 4 percent.

Source: Harris Interactive poll for Vegetarian Resource Group

According to a study by the Food Marketing Institute and Prevention magazine, 65 percent of American shoppers say that scientists don't know enough yet to control the effects of genetic engineering, and 60 percent would like to know if the foods they eat have genetically modified components. Younger shoppers tend to be more positively inclined toward genetically modified foods, with 45 percent of Generation Y and X shoppers finding these products acceptable, compared with 37 percent of baby boomers and 29 percent of mature consumers.

Breakdown of the $4.1 Billion U.S. Natural Personal Care Market in 2002

Skin Care

32%

Hair Care

18%

Soap and Bath

15%

Oral Care

9%

Cosmetics

6%

Aromatherapy

5%

Deodorants

4%

Source: Nutrition Business Journal

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish