EAS clarifies EU and national boundaries for companies launching food supplements

Companies struggling through Europe’s complex regulatory process for food supplements, will soon have a chance to clarify exactly where EU-wide rules end and Member State laws begin.

An upcoming workshop organised by international food and nutrition policy consultancy EAS, aims to guide businesses towards developing multi-country strategies and successfully introducing food supplements and functional ingredients into the European market.

Taking place on 20 Febuary 2008 in Brussels, the workshop will take participants through the process from notification strategies to distribution and market practice, with EAS experts giving tips on future regulatory developments for mid- and long-term product strategies.

“While there are certainly still differences in the regulatory requirements for most countries in Europe these differences are not as substantial as are widely thought,” said EAS Regulatory Adviser Pieter Lagae. “With the right combination of knowledge, flexibility and strategic thinking, it’s quite possible to overcome the regulatory challenges to marketing products across the whole of the EU.”

The workshop, titled ‘Building a Regulatory Strategy for Marketing Food Supplements in Europe: The key steps to a successful product launch’, includes the practical impact of the EU Claims Regulation; an outline of the rules and status for vitamins and minerals across Europe; labelling do’s and don’ts; key areas of opportunity and concern for herbs and other bioactive substances, and the future impact of steps towards EU harmonisation on businesses.

For more information about the workshop email [email protected] or register at www.eas.eu.


EAS specialises in European and international regulation on food and nutritional products. It provides companies with regulatory and strategic advice for the marketing and approval of their products in Europe. EAS also advises governments, trade associations and companies on the impact of European and global policy.

Contact EAS at 50 Rue de l’Association, 1000 Brussels, tel: (+32) (0) 2 218 14 70, email [email protected] or visit www.eas.eu.

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