EAS Master Session: Using Regulatory Strategy for Business Opportunities

EAS Master Session: Using Regulatory Strategy for Business Opportunities

Using regulatory knowledge and strategy to access the functional ingredient markets in Asia and Europe will be the focus of the EAS one-day workshop in Bangkok Thailand on 8th April 2010.

All companies from the food and nutrition industry are invited to gain a clear picture of the requirements for product placement and different regulations, so as to avoid the common pitfalls to successful marketing of products.

EAS will cover the impact of international regulatory development on the health supplement business in Asia, opportunities and challenges in making health claims and accessing the market with new ingredients in key Asian markets such as Malaysia, Singapore, China and Taiwan and the European Union.

“Nowadays business growth in this sector is very much affected by regulatory landscape. To be successful, it is vital to have a good regulatory strategy in addition to business planning,” explains EAS Asia’s Regional Director Daniel Tsi and one of the speakers at the workshop in April. “The workshop will particularly benefit professionals in business, marketing, R&D and regulatory affairs.”

The full day programme will involve discussions on strategic recommendations and examples will be presented to assist companies in understanding the regulatory aspects of a product launch and marketing.

Regional Regulatory Affairs Manager, Wai Mun Poon will give an overview of regulations for health supplements in key Asian markets, while EAS Europe Regulatory Adviser, Pieter Lagae will explain the regulatory challenges that companies currently face when marketing food supplements in the EU.

To coincide with this key event, EAS is offering a special deal on its two essential regulatory guides: the 100-page EAS Asia regulatory guide, explaining the different national rules on vitamins and minerals, herbs and other functional ingredients, novel foods and health claims in 10 Asian countries; and the 250-page EAS European regulatory guide covering national rules on vitamins and minerals, herbs and other functional ingredients, and health claims in all EU member states as well as Switzerland, Norway, Turkey and Russia. These guides can be used in conjunction with the workshop to get the most out of the one-day event. They can be found at: http://www.eas.asia/Publications.aspx.

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