Husband- and wife- team to hydrate with elete Electrolyte Add-In™ during grueling seven-day Sahara desert race
OGDEN, UTAH (November 28, 2007)—elete announced today the addition of ultra-distance desert racers and global adventurers Gavin and Shelley Phillips (nee Michelle Burke) among the high-profile athletes the company is sponsoring. Gavin and Shelley Phillips, who have raced in Ironmans, marathons, and triathlons as well as long-distance outriggers, are currently training for the 23rd Marathon des Sables, a seven-day, 150-mile-, rationed-water race from March 28 to April 7, 2008 across the Sahara Desert in Morocco. Through their participation in the marathon, the Phillipses are raising funds for the international charity, Facing Africa.
“We are honored and thrilled to sponsor Gavin and Shelley Phillips for the Marathon des Sables, providing them with elete Electrolyte Add-In and Tablytes, our tableted electrolyte supplement, to keep them hydrated and energized during one of the most formidable desert footraces in the world,” said Val Anderson of elete. “Gavin and Shelley are among the strongest, toughest athletes elete has sponsored, yet both have an absolute heart of gold.”
“We are so excited to count elete among our corporate sponsors,” said Shelley Phillips. “Staying hydrated is obviously the key during the Marathon des Sables. Our water supply will be rationed, and, really, we must not take in more than about 1 litre per 1.30 hour. This is where elete Electrolyte Add-In™ fits into our training and racing. elete is virtually tasteless, yet packed with the essential minerals to keep your body functioning to the max. Electrolyte water made with elete settles easily on our stomachs and has proved vital in the dry training and racing conditions to keep our hydration levels high.”
By competing in the Marathon des Sables, Gavin and Shelley Phillips are raising funds for Facing Africa, an international charity dedicated to the prevention and cure of noma. Noma is an acute gangrenous infection that affects the mouth and face and can result in facial disfigurement, the inability to eat, drink, or speak, and, in many cases, death. Many of noma’s victims are infants and small children. For the survivors of noma, most of whom live in sub-Saharan countries, Facing Africa raises funds each year to send teams of skilled surgeons, anesthesiologists, and nurses to perform facial reconstructive surgery to end the pain, suffering, and social isolation experienced by young victims.
To read a complete elete athlete profile of Gavin and Shelley Phillips and their year-long preparation for Marathon des Sables at: http://www.eletewater.com/elpdf/elete_athletes/071128_gavin_shelley_phillips.pdf
In addition to corporate sponsors elete and performance footware and apparel manufacturer, Merrell, the Phillipses are seeking additional donations for Facing Africa. To learn more about Gavin and Shelley Phillips and/or to make a donation, visit their web site at www.hurt2help.com.
To learn more about Facing Africa and their critical mission, visit the charity’s web site at: http://www.facingafrica.org.
About elete Pure Electrolyte Add-In™
elete Electrolyte Add-In™ (www.eletewater.com) is the latest cutting-edge innovation in electrolyte replacement. elete Electrolyte Add-In is the world’s first pure electrolyte add-in specially designed to add electrolytes to any beverage or food to replace electrolytes, maintain fluid balance, sustain endurance, and help prevent occasional muscle cramps due to physical exertion. elete Add-In contains no calories, no sweeteners, no flavorings, no artificial ingredients, and no nasty stuff that can impede optimal performance. Because elete is a pure electrolyte add-in, it can be used to make pure electrolyte water that tastes like water. Tablytes™, by elete, are a complete, balanced electrolyte replacement in tablet form. For more information, visit www.eletewater.com or call 800.669.1297.