Nutrition Business Journal
Expect consistent growth for herb and botanical supplements [graphic]

Expect consistent growth for herb and botanical supplements [graphic]

Where are sales of herb and botanical supplements headed? Here are the numbers NBJ has been tracking and where they are estimated to go in the next five years.

The herbs and botanicals supplement category has so far shrugged off the negative media attention of 2015 with sales projected to reach 8.1 percent growth, up over 2014's rate of 6.8 percent.

Consumer focus on food and ancient wisdom could continue to push herb sales despite the additional attention and scrutiny of attorneys general.

The above chart looks at sales for herbs and botanicals and the estimates through 2020.

Explore this category and others driving supplement sales in this week's State of the Supplement Industry webinar. Three experts join NBJ's editor and analyst for an in-depth look at where the supplement industry is headed in 2016.

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