Solbar Industries Ltd., Israel, announces the appointment of Greg Horn to direct the company's business, marketing and sales activities in North America (U.S. and Canada), beginning August 1st, 2008. Horn will be responsible for implementing Solbar's business marketing plan focused on specialty soy proteins including isolates, functional and textured soy concentrates and Solbar's unique Bontex steam-textured soy proteins.
According to Assaf Gadish, VP Sales and Supply Chain at Solbar, "Greg Horn has proven through 15 years of experience in the U.S., European, and Australian food and nutritional ingredient markets that he has the experience, a wide network of industry relationships, and the drive to achieve Solbar's goals for North America."
Horn has developed strategic marketing plans for major food companies, including ConAgra Food Ingredients, Penford Food Ingredients and Aviagen; including formation of strategic alliances and acquisitions on three continents.
“I was attracted to the opportunity to join Solbar," Horn reports, "because of their global soy processing capabilities, strong technology and high quality specialty products. There is a need in the North American market for a dedicated and trusted soy company. Solbar is poised to be the soy protein supplier of choice to the food and nutritional markets in the U.S. and Canada.”
Solbar is the third largest processor of specialty soy proteins in the world, with manufacturing plants in Israel and China. The company is publically traded on the Tel Aviv Exchange, and a majority stake is owned by a group of investors led by FIMI. Today, Solbar is a leading global supplier of isolated soy proteins designed for meats, functional foods, dry blends, and ready to drink beverages. Solbar's functional and textured soy concentrates are complemented by the unique Bontex steam-textured soy proteins for convenience soups and food products.