Healthy Directions debuts krill supplement with Licaps

Healthy Directions debuts krill supplement with Licaps

Capsugel's liquid-filled hard capsule technology has been chosen by Healthy Directions to encapsulate its Krill Omega Defense, a supplement rich in highly bioavailable omega-3 fatty acids. 

Capsugel announced that its Licaps® liquid-filled hard capsule technology has been chosen by Healthy Directions to encapsulate its Krill Omega Defense™, a supplement rich in highly bioavailable omega-3 fatty acids. Healthy Directions is a direct-to-consumer nutritional supplement retailer and wholly-owned subsidiary of Helen of Troy Limited (NASDAQ: HELE). For decades, physicians have recommended marine-based oil supplements as a way to increase intake of omega-3 fatty acids, essential nutrients for optimal heart, skeletal and brain health.

“We chose Capsugel as our partner because of their superior encapsulation technologies, coupled with their expertise and experience in liquid-filled hard capsules,” said Connie Hallquist, president of Healthy Directions. “The high-quality, easy-to-swallow Licaps capsules mask the taste and odor that can be a common concern for fish oil products, all while allowing the body to absorb the benefits of this form of omega-3. These attributes help make Krill Omega Defense™ stand out in a competitive marketplace.”

The delicate nature of krill oil requires a tailor-made, natural encapsulation technology to ensure proper delivery and consumer satisfaction. Licaps capsules are specifically designed for secure containment of liquids and semi-solids, providing an ideal solution to address encapsulation challenges often associated with liquid-based nutritional compounds. Capsugel’s Licaps Fusion Technology creates a hermetically bonded capsule, without banding, that mitigates the risk of leaks and effectively masks the strong taste and odor of supplements such as krill oil. In fact, a market survey suggests that when it comes to odor and taste, more consumers preferred krill oil doses delivered via Licaps capsule technology than those delivered in other dosage forms, such as soft gels. Available in both vegetarian and gelatin options, Capsugel’s Licaps capsules are made from fish gelatin, completing the all-marine clean label product.

“Demand for liquid-filled encapsulation options for dietary supplements is on the rise as customers seek the best solutions for a variety of challenging ingredients,” said Peter Zambetti, director of global business development for health and nutrition at Capsugel. “Our Licaps capsules deliver high levels of protection and enable optimal benefit of our customers’ products—which is fueling an uptake of Licaps capsules in the health and nutrition marketplace.”

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