Natural Foods Merchandiser

How to target teen nutrition in your store

Natural-channel sales of vitamins and minerals aimed at teens grew 7.8 percent to $1 million in the 12 months ending April 2012. Are you targeting this market?

Teenagers have famous appetites, as they consume extra calories to support growth spurts. But increasingly, U.S. teens are overfed and undernourished, says Bob Sears, MD, pediatrician and coauthor of the Sears Parenting Library book series. According to U.S. Department of Agriculture data, 86 percent of teen girls and about 65 percent of teen boys don’t get enough calcium in their diets during this crucial window for building bone mass. Deficiency contributes to increased risk of developing osteoporosis later in life.

This tsunami of nutritional needs can sneak up on even the most health-conscious parents: Big changes begin in the tween phase, ages 9 to 12. Although tween- and teen-targeted dietary supplements still aren’t major players on most natural products store shelves, natural-channel sales of teen-specific multivitamin-minerals, in particular, are on the rise.

It’s simple to assemble a set of supplements that targets common deficiencies and supports optimal teen health. And your busy customers just may thank you for reminding them that their middle- or high-schooler would benefit from a little extra nutritional love.  

Click here for 5 ways to supplement a teen's diet


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