HydroMax: a better glycerol for sports nutrition

HydroMax: a better glycerol for sports nutrition

Glanbia's glycerol powder 65% has seen rapid acceptance by sports nutrition companies looking for a better alternative to glycerol than powdered glycerol monostearate. 

Glanbia Nutritionals Inc., a global ingredient solutions and nutritional premix provider, announced that its HydroMax™ glycerol powder 65% has seen rapid acceptance by sports nutrition companies looking for a better alternative to glycerol than powdered glycerol monostearate (GMS).

The proprietary formulation of HydroMax offers a unique combination of greater potency and function. The industry’s first highly concentrated (65%) yet stable form of powdered glycerol offering exceptional hydration in a uniquely optimized proprietary blend of glycerol and silica, HydroMax is made for easy inclusion in ready-to-mix and capsule applications that are essential in the sports nutrition market. GMS powdered glycerol typically utilized in sports nutrition offers a fraction of the potency of HydroMax, typically achieving concentrations of only 5 to 12%. In addition, GMS is very hygroscopic, becoming unstable over time as it absorbs water. Thus, low concentrations of glycerol are required to prevent degradation and protect shelf stability. HydroMax is a preferred choice for sports nutrition products because it contains over 65% free molecular glycerol and is composed of a proprietary formulation to give it added advantages over straight glycerol alone.

Glycerol like that present in HydroMax is easily absorbed and distributed throughout the intracellular space, increasing the concentration of fluid in the blood and tissues, positively affecting osmolarity and the expansion and maintenance of fluid volume, known as hyperhydration. This brings potential benefits for endurance and stamina events, including adaptation to environmental heat/humidity stress, along with promoting blood flow associated with resistance training. Glycerol has also been shown to help athletes store extra water, delaying the need for hydration. This suggests improved efficiency in exercise, thermoregulation and decreased physiological stress. In addition, at a 700 to 2,000 mg dosage glycerol enhances plasma and intramuscular volume expansion, producing a more engorged muscular appearance.

In only 10 months HydroMax has been incorporated into the formulations of many mainstream sports driven ready-to-mix nutrition products such as Betancourt Nutrition’s Pump’D and D-Stunner, Purus Labs’ NOXYGEN, MuscleSport’s Rhino Revolution 2.0 and Reaction Nutrition’s Recor Pre Action, with more to come.

“Manufacturers can count on HydroMax to have increased stability at much higher percentages of glycerol, allowing for the inclusion of larger doses of active material into a smaller space,” said Ram Nimmagudda, director of business development for Glanbia Nutritionals. “We think these aspects along with the sheer superiority of HydroMax to GMS will provide a great platform for future formulations.”

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