Sales of probiotics might be flourishing, but consumers are still struggling to understand the labels on these products and how they should be taking them. Insights from New Hope Natural Media's market research reveal what's driving consumer confusion and how retailers and manufacturers can help.

Deanna Pogorelc, Senior content producer

October 9, 2014

1 Min Read
Infographic: What causes consumer confusion around probiotics?

Sales of probiotics might be flourishing, but consumers are still struggling to understand the labels on these products and how they should be taking them. Insights from New Hope Natural Media's market research reveal what's driving consumer confusion and how retailers and manufacturers can help.

 

 

About the Author(s)

Deanna Pogorelc

Senior content producer, New Hope Network

Deanna oversees day-to-day production of digital content, newsletters and social media for newhope.com. She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.

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