Infographic: What causes consumer confusion around probiotics?

Infographic: What causes consumer confusion around probiotics?

Sales of probiotics might be flourishing, but consumers are still struggling to understand the labels on these products and how they should be taking them. Insights from New Hope Natural Media's market research reveal what's driving consumer confusion and how retailers and manufacturers can help.

Sales of probiotics might be flourishing, but consumers are still struggling to understand the labels on these products and how they should be taking them. Insights from New Hope Natural Media's market research reveal what's driving consumer confusion and how retailers and manufacturers can help.
 
 
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