Claims

Ingredient Claims Confusion: Strategies for Validation and Building Consumer Trust

Can your customers trust you? It’s a question every ingredient supplier, manufacturer and retailer should be asking themselves, in the wake of a series of highly-publicized events that threaten to erode trust in the $40 billion dietary supplement industry.

Can your customers trust you? It’s a question every ingredient supplier, manufacturer and retailer should be asking themselves, in the wake of a series of highly-publicized events that threaten to erode trust in the $40 billion dietary supplement industry.

Only 39 percent of supplement users currently rate the industry as “trustworthy,” and the majority has doubts that product claims are honest or backed by science, according to a new consumer survey by Nutrition Business Journal. Retailers - still stinging from the New York Attorney General’s 2015 investigation into what it called “adulterated and mislabeled” herbal supplements on store shelves—are scrutinizing ingredient supply chains more than ever. Meanwhile, regulatory agencies are also turning up the heat, with the Federal Trade Commission filing at least 14 formal complaints and sending out dozens of warning letters in 2015, accusing manufacturers and marketers of making unsubstantiated claims.

The good news: From this crisis of trust has emerged an important paradigm shift, say industry veterans. In a market once heavily reliant on folklore, faith, and borrowed research, more companies are discovering that both customer confidence and competitive edge hinge on three things: Quality science, valid, well-substantiated claims, and frequent testing for purity and integrity.

Essential resources what you need to know about Validated Ingredient Claims - Please share!

Make sure you know all you need to know to insure your products are scientifically validated and efficacious. Register today for our June 21 Webinar - Ingredient Claims Confusion

In this webinar, we'll talk about:

  • How to ensure you’ve done the science well and what you intend to market is validated by proper studies and traceability
  • How to communicate your science and claims effectively and compliantly to the consumer
  • marketplace
  • Will improved supply chain standards weed out the problems and make way for the best products and improved consumer confidence? 

Register today!

FREE Digital Guide

In our FREE DIGITAL GUIDE we dive into the latest statistics on consumer sentiment, how supplement regulation will likely evolve, and how the industry is responding to damaging media coverage.

WHAT’S INSIDE THIS REPORT

I. THE INTEL INSIDE........................................... 4
Branded Ingredients Take Time............................. 6
II. ‘SOLID SCIENCE’ RE-DEFINED.................... 7
Seven Signs Of A High Quality Study................... 8
‘Pharmaceutical-light’.......................................... 10
III: THE ART OF THE CLAIM............................ 11
Five Tips For Talking About Your Science............ 12
Who Should Conduct Your Study?...................... 13
TRACKING INTEGRITY.................................... 14
Five Tips To Ensure What’s On
The Label Is Inside The Bottle............................. 15
A Testing Primer................................................... 16
CONCLUSION.................................................... 17

 

For a quick look at consumer attitudes and what the industry MUST do to scientifically validate claims, open and share our program inforgraphic: 

 

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