Integrative medicine by modality: Growth across the board

Integrative medicine by modality: Growth across the board

A look at service revenues and supplement sales for 10 practitioner disciplines -- Chiropractic, Acupuncture, Osteopathy, Traditional Chinese Medicine, Homeopathy, Nurses/MDs, Naturopathy, Ayurveda, and Massage Therapy. Who grew the most?

Integrative medicine continued to expand into new realms over the past year and a half. Its success could be attributed in part to its growing exposure in mainstream health.

NBJ analysis shows an increase in service revenue across all ten integrative medicine disciplines tracked. Total growth in the last year was 4%, up from 2% growth in 2010. And, after three years of loss, chiropractic—integrative medicine’s largest revenue generator—is on the re

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