Nutrition Business Journal
Integrative medicine by modality: Growth across the board

Integrative medicine by modality: Growth across the board

A look at service revenues and supplement sales for 10 practitioner disciplines -- Chiropractic, Acupuncture, Osteopathy, Traditional Chinese Medicine, Homeopathy, Nurses/MDs, Naturopathy, Ayurveda, and Massage Therapy. Who grew the most?

Integrative medicine continued to expand into new realms over the past year and a half. Its success could be attributed in part to its growing exposure in mainstream health.

NBJ analysis shows an increase in service revenue across all ten integrative medicine disciplines tracked. Total growth in the last year was 4%, up from 2% growth in 2010. And, after three years of loss, chiropractic—integrative medicine’s largest revenue generator—is on the re

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish