Los Angeles-based Jarrow Formulas announces 2 new blackcurrant offerings. In addition to its Blackcurrant + Lutein and Pomegranate + Blackcurrant concentrate products, Jarrow introduces Blackcurrant capsules and Blackcurrant concentrate to its blackcurrant category.
The introduction of Blackcurrant capsules and Blackcurrant concentrate is a significant addition to the existing blackcurrant offerings because it allows consumers a convenient standalone choice among Jarrow Formulas’ cutting edge blackcurrant supplements. Blackcurrant capsules contain blackcurrant freeze-dried extract, consisting of anthocyanins specifically studied for promoting eye comfort and antioxidant protection.
New Zealand blackcurrant is one of the most antioxidant-rich berries in the world due to the high content of polyphenol pigments (anthocyanosides) that lend the berries their rich purple color. Its capacity in reducing the oxidative damage caused by free radicals and reactive oxygen species, such as hydrogen peroxide, is even higher than that of blueberry. Blackcurrants are particularly noted for their protective effects on eye health, eye discomfort and visual fatigue, especially eye fatigue associated with chronic exposure to computer and television screens.
These effects are due to its high concentration of the polyphenols delphinidin-3-rutinoside and cyanidin-3-rutinoside. New Zealand blackcurrants often contain 4 times more polyphenols than European blackcurrants and are free of pesticides. All of Jarrow Formulas blackcurrant offerings are made with 100% New Zealand blackcurrants.
“The multi-modal nutritional benefits of the blackcurrant berry provide it a firm place in the Superfruit category,” says Brad Douglass, PhD, Technical Specialist for Jarrow Formulas. “And blackcurrants also appear to have some interesting eye-specific health benefits.”
The suggested retail price (SRP) for Jarrow Formulas Blackcurrant capsules is $21.95 for a bottle of 60 vegetarian capsules. The SRP for Jarrow Formulas Blackcurrant concentrate is $17.95 for 12 full ounces.
Jarrow Formulas®, Inc. is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. All of its products are under strict quality control and meet or exceed U.S. standards for dietary and nutritional supplements. Its products are manufactured by Jarrow Industries Incorporated, a GMP-certified, pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas’ Web site at www.Jarrow.com.