The ground is shifting in the multivitamin world. Adult multivitamin sales are down 9 percent over the last year in the natural channel, according to SPINS data. But fret not! Supplement makers are merely diversifying, so women’s multivitamins grew 10 percent, men’s multis by 5 percent, and children’s multis by 6 percent.
Even more interesting is data from the New Hope Natural Media NEXT Trend, which tracks every product exhibite