U!be Group Inc., a leading product innovator in the health and wellness category in Taiwan, has selected Wellmune WGP®, the natural immune health ingredient from Biothera, for a new children’s lozenge, U!be Strong®. This is the second U!be Super Kids series product focused on immune and oral health for children and the first lozenge with Wellmune.
Wellmune is clinically proven to safely boost the immune system to keep the body healthy. Eight published, peer-reviewed studies demonstrate that Wellmune mobilizes billions of innate immune cells that are part of the body’s natural defenses, without over stimulating the immune system.
“U!be Strong® children’s lozenge was created to help parents maintain their children’s immune health in today’s harsh environment and hectic lifestyle,” said John Perng, Ph.D., U!be Group Inc.’s vice president of R&D and business development. “We know from years of experience that Wellmune, with its U.S. FDA-notified GRAS status and solid body of clinical research, is the top immune-enhancing ingredient available. What we are doing now is to expand its benefit into the children’s nutritional products arena.”
“We are excited that U!be Group Inc. has chosen to incorporate Wellmune into its children nutritional product for Chinese markets throughout the world,” said Richard G. Mueller, Biothera chief executive officer.
Mueller added, “As consumers look for more ways to support their health and vitality, the broader availability of clinically proven Wellmune in brands they trust, offers peace of mind and worry-free convenience that contributes to healthy habits for a lifetime.”