Nutrition Business Journal

Life support

General vitality is supplanting condition specific

Forget condition-specific formulations. Sure, a big reason shoppers first enter a health-food store is to naturally address some health concern, but today it’s also to maintain a sense of energy, vitality, and general joie de vivre. Turns out there’s a new generation of ingredients that can do more than build a strong nutritional foundation. Here are a few that aim to also actually help you live a more zestful life (hold the caffeine, please).

In 2016,

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