Mars unveils next-gen cocoa extract supplement

Mars unveils next-gen cocoa extract supplement

CocoaVia delivers 50 percent more cocoa flavanols in every serving.

CocoaVia® brand announced the latest generation of its cocoa extract supplement line. CocoaVia supplements will feature a vibrant new look, a heart health focus and a product reformulation that applies the latest research and cutting-edge developments in cocoa flavanol science. This new product delivers 375 mg of cocoa flavanols in every serving—50 percent more cocoa flavanols than the previous formulation.  

The cocoa flavanols in CocoaVia supplements are backed by two decades of research and are scientifically proven to promote a healthy heart by supporting healthy blood flow. Through the patented Cocoapro process, CocoaVia supplements offer the highest concentration of cocoa flavanols available in a supplement today.

In addition to the product reformulation, the next generation of CocoaVia will feature a new image for the brand. The current packaging and logo will be revamped to feature a sophisticated and vibrant new look.

“We are thrilled to share the next evolution of our brand with consumers,” said Julie Talbot, marketing director of Mars Symbioscience, maker of CocoaVia supplement. “After more than $200 million in cocoa flavanol research, 140 peer-reviewed research studies and over 100 patents, we’re ready to re-launch CocoaVia supplements to consumers.” In addition, Talbot added, “The launch of the latest generation of CocoaVia comes on the heels of increased demand for cocoa flavanols. It is an exciting time for the brand and the introduction of the new and improved product line is a formidable milestone for our company.”

The new CocoaVia supplement line will be rolled out between Nov. 20 and Dec. 31, 2014.  The next generation of CocoaVia capsules and stick packs will be available for purchase at, and select retailers. Capsules are available in 60- and 90-count bottles for a suggested retail price of $29.99 for a 60-count bottle and $44.99 for a 90-count bottle. Powdered stick packs are available in 10- and 30-count boxes for a suggested retail price of $14.99 for a 10-count box and $44.99 for a 30-count box. The stick packs come in three delicious flavors: Unsweetened Dark Chocolate, Sweetened Dark Chocolate and Cran-Raspberry.


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