Uncle Matt’s Organic, the nation’s original organic orange juice company, and MegaFood whole food dietary supplements, are teaming up to offer consumers nutritional supplements sourced straight from the grove: Ultra C-400 and Complex C. The new line of Non-GMO Project Verified vitamin C products are made with in-season, freshly harvested, 100 percent organic Navel and Hamlin oranges––free of synthetic pesticides, herbicides and fertilizers grown by Uncle Matt’s Organic. The supplements will be available exclusively at Whole Foods Market retail outlets nationwide mid-January and will roll out to MegaFood retailers nationwide in March 2014.
The partnership between MegaFood and Uncle Matt’s Organic is the first of its kind in the supplements industry. Both companies share a passion for sustainable farming and providing people with authentic, quality nourishment. The strategic alignment between Uncle Matt’s Organic and MegaFood helps give consumers one more way to get the benefits of whole food vitamin C, all from a trusted source.
“We’re thrilled to join forces with Uncle Matt’s Organic, a company equally committed to providing only the most wholesome, natural ingredients possible,” says Robert U. Craven, chief executive officer of MegaFood. “Now, with our vitamin C supplements, we can offer consumers a product that’s direct from grove to tablet.”
Since 1973, MegaFood’s FoodState nutrients and supplements have been derived from fresh and local foods from trusted farmers. The company’s one-of-a-kind SloFood Process™ delivers the most authentic nourishment– much more than vitamins alone. Uncle Matt’s Organic is a fourth generation, family-owned business that advocates stewardship of the soil as the means to producing the healthiest, most nutritious, organic crops possible. The result is orange juice offering a fresh-squeezed taste and gourmet quality without additives, artificial flavors or preservatives. In addition to orange juice, Uncle Matt’s juices include apple, grapefruit and lemonade.
“Uncle Matt’s Organic believes that food is the best way to nourish the body, both inside and out. We’re thrilled to be able to help give consumers one more way to get the benefits and nutrients found in our quality, organic citrus,” says Matt McLean, CEO and founder of Uncle Matt’s Organic.
In addition to the Ultra C-400 and Complex C formulas, MegaFood will offer additional multi-vitamin supplements that incorporate Uncle Matt’s Organic oranges. These include the following products:
- MegaFood Women’s and Men’s One Daily
- MegaFood Women Over 40 and Men Over 40 One Daily
- MegaFood Blood Builder
- MegaFood Skin, Nails & Hair
The products, available at Whole Foods Market, will be sold in 60 count tablet bottles with a suggested retail price of $31.96 for Complex C and $33.96 for Ultra C-400mg. Additional size bottles will be available for all natural products retailers starting in March of this year.
To learn more about the partnership visit megafood.com/unclematts. There, potential consumers can view an informational video about the partnership as well as download a promotional coupon. The products will also debut at Natural Products Expo West 2014.