NBC TODAY Show Food Editor Sings Praises of Hemp Foods

The Hemp Seed Receives Kudos for Its Myriad Health Benefits as Legalized Hemp Cultivation Sees Increased Political Scrutiny at U.S. State and Federal Levels.

Toronto, Ontario (March 02, 2007) - As the struggle to legalize the cultivation of industrial hemp in the U.S. heats up at the state and federal levels, Phil Lempert, NBC's TODAY Show food editor and "Supermarket Guru," has gone on record during a recent TODAY Show segment stating that hemp will be one of the hottest health food trends in 2007.

For good reason: the nutty tasting hemp seed contains both high-quality protein and healthy oil rich in essential fatty acids.

The hemp seed is a complete protein and contains significant quantities of the 20 amino acids, including all of the 9 essential amino acids. In fact, the shelled hemp seed has five grams of protein per tablespoon and hemp protein is a more easily digested source of vegetarian protein than soy.

Of the hemp seed, Ruth Shamai, president of Ruth's Hemp Foods, Inc., says, “I call it a vegan egg because it has healthy unsaturated fat and protein like an egg, but without the cholesterol because it's vegan.”

Udo Erasmus, Ph.D., in his book, Fats that Heal Fats that Kill, states, “Hemp foods and hemp oil will be at the head of the ‘good fat’ line, since they contain 80% EFAs.” Hemp seed oil has a superb 3:1 ratio of omega-6 to
omega-3 essential fatty acids (EFAs), and contains a minimum of 2% of the super-polyunsaturated omega-6 derivative gamma linolenic acid (GLA).

Ruth's Hemp Foods pioneered the use of hemp food in North America with Ruth’s ever-popular Hemp Tortilla Chips and is known as the foremost innovator in hemp foods. The company manufactures hemp health bars, raw hemp protein powders, organic SoftHemp™ (shelled hempseed), organic hemp oil, hemp oil salad dressings, hemp-based Omega Burgers™, hemp salsa and other hemp food products.

Ruth's Hemp Foods product line is distributed via mainstream health food distributors throughout Canada and the United States. As such, Ruth's Hemp Foods is uniquely positioned to supply a wide range of high-quality hemp food products to the U.S. and Canadian markets; products which offer consumers a variety of tasty ways to incorporate this valuable food into their diets.

Ruth will be in Booth 1486 at the Natural Products Expo West in Anaheim, California, March 9 - 11, 2007, where she and her daughter, Zoey, will be creating mouthwatering hemp-based smoothies and handing out other delicious samples from Ruth's Hemp Foods.

About Ruth’s Hemp Foods, Inc.
Ruth's Hemp Foods, based in Toronto, Ontario, pioneered the use of hemp in food in North America, making Hemp Bars, Hemp Protein Powders, Omega Burgers™ (hemp-based vegetarian burger patties), Certified Organic Hemp Oil, Certified Organic SoftHemp™ (shelled hempseed), and other hemp food items.
Ruth’s Hemp Foods makes healthy, nutritious products that are packed with essential fatty acids and protein, and are always free of GMOs, refined sugars, hydrogenated oils, trans fats, artificial preservatives, fillers and colors. For more information, please visit www.ruthshempfoods.com/


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