Nutrition Business Journal
NBJ Practitioner Survey: Integrative medicine no longer the alternative

NBJ Practitioner Survey: Integrative medicine no longer the alternative

Insurance coverage is still spotty for integrative medicine, but practitioners remain bullish on supplement sales—especially MDs.

In 2012, NBJ conducted its third annual practitioner survey in partnership with Metagenics, Pure Encapsulations, and Emerson Ecologics. More than 500 practitioners participated in the survey. As a supplement to this survey, we also talked with 160 consumers who visited an alternative healthcare practitioner in the last 12 months.

Practitioner demographics

More than one-quarter (27%) of our survey respondents indicated that chiro

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