Nutrition Business Journal
NBJ Supplement Business Report

NBJ Supplement Business Report

Nutrition Business Journal brings you the 2011 Supplement Business Report, our annual review of the $28-billion market for dietary supplements. NBJ's 2011 Supplement Business Report was created to provide companies with the strategic tools and business insights to successfully navigate the current economic landscape. This report also allows you to easily benchmark your company against other major players in the industry.




View Table of Contents and Executive Summary

The U.S. supplement industry posted 4.4% growth in 2010 to reach $28.1 billion in consumer sales according to NBJ estimates. Slower growth rates can be attributed to a number of factors including: a lack of research breakthroughs, no major health scares, and softening performance on the multi-level marketing front. In 2010, a lack of new product innovation equated to slower sales growth. However, all was not doom and gloom within the supplements category as categories like sports nutrition snatched up 9% annual growth on $3.2 billion in sales. 

In this report, you will find:

  • An overview of sales in the entire nutrition industry
  • Sales data through 2010 and growth forecasts through 2017 for all major supplement categories —vitamins, minerals, herbs & botanicals, specialty supplements, meal replacement and sports nutrition
  • NBJ's Top 100 Dietary Supplements in the U.S. ranked by sales
  • NBJ’s lists of top supplement companies in each of the supplement categories
  • Analysis and forecasts for every distribution channel (mass market retail, natural & specialty retail, multi-level marketing/network marketing, mail order/direct TV/direct radio, practitioner and Internet) in each product category
  • A brief history of key events shaping the supplement industry
  • A breakdown of 2010 supplement, OTC and prescription sales estimates by 16 NBJ-defined condition specific health categories, including mood, immunity and gastrointestinal health
  • Company case studies and expert interviews with CEOs and thought leaders within the U.S. dietary supplement industry
  • The latest market trends and insights extracted from NBJ's monthly surveys and editorial content

What's new to the Supplement Business Report?

  • SWOT analyses for 80 + industry leaders, plus fully updated profiles for 50+ companies
  • Forecasts for 2011-2017 at individual supplement levels for the most popular supplements (Vitamin D, calcium, etc)
  • Exclusive NBJ interviews and surveys of top executives and companies within the industry

The Supplement Business Report is a running compilation of 15 years of continuous research by Nutrition Business Journal. This report was designed to deliver U.S. dietary supplement sales data and analysis necessary for companies to stay competitive and thrive in the sluggish economy and to make the most of future market opportunities.

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