Santa Cruz Nutritionals introduces FiberAdvance(TM) Gummies, an all-natural fiber supplement for adults in a delicious gumdrop rather than a chalky tablet. One serving of two all-natural, fruit flavored gummies provides four grams of soluble fiber.

As an important part of a balanced diet and overall health, fiber helps promote regularity and digestive health. Combined with a low fat diet, it can help lower cholesterol and reduce the risk of heart disease while helping control appetite by creating a feeling of fullness. Yet, most consumers find it hard to get the recommended daily dose of fiber from the foods they eat.

"The American Dietetic Association recommends 20 to 35 grams of fiber per day, yet the average American consumes only 14 to 15," notes Emily Vinik, Retail Sales & Marketing Manager. "With no messy powders or chalky tablets to deal with, FiberAdvance(TM) Gummies are the most delicious way for active and health conscious consumers to supplement their daily fiber intake."

FiberAdvance(TM) Gummies are made with inulin, a natural source of fiber that is extracted from the roots of the chicory plant. Inulin is a prebiotic, which means that it stimulates the growth and activity of the "good" gut bacteria that is essential to digestive and overall health.

"Consumers want to do what's right for their health, but they also want supplements that taste great and are easy to use," states Vinik. "With six delicious all-natural fruit flavors that don't require water and are great for busy people on-the-go, FiberAdvance(TM) Gummies does both."

FiberAdvance(TM) Gummies come in six all-natural flavors: lemon, orange, cherry, green apple, grape and strawberry. Each bottle contains 90 drops or a 45 day supply. The product is available in Walmart stores across the nation for a suggested retail price of $9.95.

A hi-res photo is available for download at http://www.santacruznutritionals.com/FAphoto.html.

About Santa Cruz Nutritionals: For over 40 years, Santa Cruz Nutritionals has been a leading producer of high quality dietary supplements and functional foods. As one of the first companies in the United States to produce gummy bears, it continues the innovative gummy tradition as the primary domestic manufacturer of supplemented gummy vitamins. For more information, visit www.santacruznutritionals.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6237690&lang=en