On the heels of becoming the first vitamin and supplement company to be verified by the Non-GMO Project, New Chapter announced today—via its Facebook page and website—the company’s official support for Proposition 37, the California ballot initiative for mandatory labeling of GMOs.
The move seems designed to demonstrate the pioneering supplement maker’s continued dedication to issues of importance to the core natural products world (organic and non-GMO) and its continued independence—despite recent acquisition by Procter & Gamble, which raised much skepticism and concern among natural retailers and customers.
Prop 37 is creating a divide with the U.S. natural products industry, with a growing number of companies choosing to support the proposition and an increasing number opting to voice their dissent. Just yesterday, the Natural Products Association (NPA) announced its opposition to the initiative, “due to concerns about the enforcement provision as well as the way the proposition defines natural foods. NPA believes these aspects of the proposition will negatively affect the ability of suppliers and retailers to provide food products to California consumers,” according to a statement from its board of directors.
Via its Facebook page, New Chapter is encouraging customers to support the Non-GMO Project via a $4 Offer of Gratitude coupon on any New Chapter product.
Where do you stand on Prop 37 and why? Share your views in the comments below.